Leadership & governance
How Ajira Telematics is owned, led and governed — the board, the executive, the standards we hold ourselves to, and how to raise a concern. Written for the people who have to assure a supplier before they can award a contract.
Leadership
The people below are accountable for what Ajira promises a fleet owner: that the hardware is fitted properly, that the platform tells the truth, that the data is handled lawfully, and that someone picks up the phone when a vehicle is off the road.
7
on the board
11
in the executive
The board sets strategy and risk appetite, approves the budget and major commitments, appoints the executive and reviews safety, compliance and data-protection performance.
Chairman
Fifteen years building technology businesses in East Africa, across fleet telematics, government digitisation and education. Chairs the board, which sets Ajira's strategy, approves its major commitments and reviews its safety, compliance and data-protection performance.
Managing Director & Chief Executive
Accountable to the board for the whole business: the commercial plan, the quality of every installation, the performance of the platform and the service clients actually receive. Sits on the board as an executive director.
Finance Director
Owns financial control, treasury, pricing discipline and procurement governance, and is the board's second executive voice. Prepares the management accounts the board reviews, maintains the conflicts-of-interest register and signs off the financial sections of tender submissions.
Independent Non-Executive Director · Audit & Risk
Chairs the Audit & Risk Committee. Oversees the integrity of Ajira's financial reporting, the effectiveness of internal controls and risk management, including cyber and information-security risk, and the appointment, independence and performance of the external auditor. Meets the auditors without management present and receives whistleblowing reports directly.
Independent Non-Executive Director · Corporate Transformation & Growth
Serving as an Independent Non-Executive Board Member, providing high-level oversight and strategic guidance to navigate the organisation's next phase of corporate transformation and growth.
Independent Non-Executive Director · AI & Data Engineering
Brings board-level oversight of the AI and data engineering behind Ajira's platform: the in-cab models that detect fatigue, distraction, phone use and missing seatbelts, and the pipelines that carry video and telemetry from the vehicle to the Command Centre. Holds the executive to account on model accuracy and bias, data quality and lineage, and the lawful handling of driver data under the Data Protection Act, 2019, with reference to ISO/IEC 42001 and the NIST AI Risk Management Framework.
Chief Technology Officer
Sets Ajira's technology strategy and is accountable to the board for everything the company runs on: the AI and telematics platform, the devices in the field, the cloud and network infrastructure, the Command Centre's systems and information security. Leads the technology function, with the Technical Director and the ICT Director reporting to him, owns the architecture and the technology roadmap, and leads the technical relationship with IntelliFleet 360 (opens in a new tab) at executive level. Sits on the board as an executive director.
The executive runs the business day to day — installation, the Command Centre, support, commercial and finance — against the plan the board has approved.
Managing Director & Chief Executive
Accountable to the board for the whole business: the commercial plan, the quality of every installation, the performance of the platform and the service clients actually receive. Sits on the board as an executive director.
Finance Director
Owns financial control, treasury, pricing discipline and procurement governance, and is the board's second executive voice. Prepares the management accounts the board reviews, maintains the conflicts-of-interest register and signs off the financial sections of tender submissions.
Chief Technology Officer
Sets Ajira's technology strategy and is accountable to the board for everything the company runs on: the AI and telematics platform, the devices in the field, the cloud and network infrastructure, the Command Centre's systems and information security. Leads the technology function, with the Technical Director and the ICT Director reporting to him, owns the architecture and the technology roadmap, and leads the technical relationship with IntelliFleet 360 (opens in a new tab) at executive level. Sits on the board as an executive director.
ICT Director
Runs Ajira's ICT systems and infrastructure day to day: cloud hosting and networks, connectivity for every device in the field, the Command Centre's monitoring and video estate, internal business systems and the service desk. Owns uptime, backup and disaster recovery, and information-security operations, and reports to the Chief Technology Officer.
Technical Director
Owns the hardware specification, device firmware and the integration layer into client ERP systems, and is Ajira's technical counterpart to the IntelliFleet 360 (opens in a new tab) platform team. Reports to the Chief Technology Officer.
Head of Installation & Field Service
Runs installation, field service and supply chain across Kenya and the region. Owns the fitting standard every unit is installed to, the technician teams who fit and maintain it, and the schedule that keeps client fleets on the road while they are fitted.
Commercial Director
Leads sales, key accounts and the partner channel, and owns the pilot-to-contract process — from agreeing a client's baseline to presenting the result that decides a fleet-wide rollout.
Head of the Command Centre
Leads the round-the-clock monitoring team for managed clients: verifying what the AI flagged, escalating to the client's controllers, and keeping the incident log that stands behind a claim.
Head of Customer Success & Support
Owns the monthly client performance review and the support desk. The person accountable for whether a fleet owner can actually see the saving they were promised.
Head of People & Culture
Recruitment, training and certification of technicians and Command Centre staff, and the health and safety of people working in depots and on the roadside.
Head of Compliance & Data Protection Officer
Designated under section 24 of the Data Protection Act, 2019, because monitoring drivers is a core activity carried out at scale. Owns the ODPC registration, processing agreements, impact assessments, retention and access control, and is the published contact for data-subject requests.
Ajira is a private company, and Kenyan company law would permit a far smaller board. We follow the listed-company standard instead, because the fleets and public bodies we contract with assure their suppliers against it.
| Principle | How Ajira applies it |
|---|---|
| The chair is not the chief executive | The Chairman is non-executive. The Managing Director runs the business and answers to the board for it. |
| Non-executives in the majority | 4 of 7 directors are non-executive. |
| Independent directors above one third | 3 independent non-executive directors sit on the board, none of whom has a commercial relationship with Ajira. |
| More than one executive on the board | The Managing Director, the Finance Director and the Chief Technology Officer all sit as executive directors, so the board has three direct lines into management rather than relying on written reports alone. |
| Skills matched to the risks | The independent seats are filled for audit and risk, AI and data engineering, and strategic oversight of the company's transformation and growth — the areas where this business can actually come unstuck. |
| A board small enough to decide | 7 directors. Large enough to staff the committees, small enough that every director is expected to have read the papers. |
Each committee reports to the board and has written terms of reference, available to clients and tender committees on request. Board appointments, succession and executive remuneration are reserved to the full board, with executive directors excluded from decisions on their own pay.
Three independent non-executive directors, chaired by one of them. Reviews the accounts, internal controls, the risk register including cyber risk, insurance cover and any whistleblowing report, and meets the auditors without management present.
Oversees road-safety performance across client fleets, NTSA, KEBS and EPRA obligations, and Ajira's duties as a data controller and processor. The Data Protection Officer has a direct line to this committee.
The Company Secretary is secretary to the board and to each committee, and is responsible for statutory filings, minutes and the directors' register.
| Item | Detail |
|---|---|
| Legal name | Ajira Telematics Limited |
| Incorporated | Kenya |
| Head office | Harrison House, 3rd Ngong Avenue, Upper Hill, Nairobi, Kenya |
| Business | Supply, installation, monitoring and support of vehicle telematics, AI cameras and speed-limiting equipment |
| Markets | Kenya, with installations and support across East and Central Africa |
| Platform partner | Software platform supplied by IntelliFleet 360 (opens in a new tab). How the partnership works |
| Sector approvals | Hardware and software approved by NTSA and KEBS, and compliant with Communications Authority of Kenya requirements. Trust & approvals |
| Data protection | Registered with the Office of the Data Protection Commissioner as a data controller and a data processor. Privacy Notice |
Ajira is privately held and operates a two-tier structure: a board that sets direction and holds the business to account, and an executive that runs it day to day.
Sets strategy and risk appetite, approves the annual budget and major commitments, appoints and oversees the executive, and reviews safety, compliance and data-protection performance.
Runs operations, installation, the Command Centre, technical support, commercial and finance against the plan the board has approved, and reports performance back to it.
Data protection, health and safety, and quality of installation are owned by named people inside the executive, not left to whoever is closest to the problem.
These are commitments, not marketing. If any of them is not being met on your account, raise it using the route at the foot of this page and it will reach the Managing Director.
| Area | Our commitment |
|---|---|
| Anti-bribery and corruption | We do not offer, pay, solicit or accept bribes, kickbacks or facilitation payments, directly or through an intermediary, to win or keep business — including in public procurement. Staff and subcontractors who do so are dismissed. |
| Conflicts of interest | Anyone involved in a quotation or a tender declares any personal or financial interest in the outcome before taking part in it. |
| Fair dealing and tendering | We bid on our own merits. We do not collude on price, rig bids, or share a competitor's confidential information. |
| Health, safety and road safety | Our installers work to a documented fitting standard, and our safety reporting for clients is aligned to ISO 39001 road-traffic safety management. |
| Quality of installation | Every unit is fitted by an Ajira technician to the manufacturer's specification and, for speed limiters, to KEBS KS 2295. Workmanship is covered by the warranty. |
| Data protection and privacy | We hold fleet and driver data on behalf of our clients under a written data-processing agreement, with event-only video upload, role-based access and defined retention. Privacy Notice |
| Information security | Platform access is role-based and individually credentialed. Footage and location data are released only to the people the client has authorised. |
| Suppliers and subcontractors | Subcontracted installers work to the same fitting, conduct and data-protection standards as our own technicians, and are supervised by Ajira. |
| Speaking up | Anyone — staff, client, driver or supplier — can report a concern without fear of retaliation, and we will not penalise a client or a driver for raising one. |
Written copies of our governance, safety and data-protection documentation are provided with tender submissions and to clients on request.
If you believe someone at Ajira — or anyone acting for us — has breached one of the commitments above, tell us. Reports can be made by phone, by WhatsApp or through the contact form, and are directed to the Managing Director. You may ask for your report to be treated in confidence. We do not retaliate against anyone who raises a concern in good faith.
Procurement teams and HSE managers usually need the same pack: approvals, data-protection position, warranty and service terms, insurance, installation standard and references. Ask and we will send it in one go, with the company profile, rather than making you chase it a document at a time.
Start here
We fit ten of your vehicles at your depot, you keep operating, and at week six you get a written baseline-versus-pilot report and a fixed fleet-wide price.